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Titanium dioxide is a very important raw material in industrial production, widely used in coatings, plastics, paper making, printing ink, chemical fiber, rubber, cosmetics, ceramics, enamels, electronics, food and medicine and other industries, among which coatings account for the largest, about 60%. And the largest consumption of titanium dioxide in coating products is the construction coating, accounting for 60% of the coating usage. Due to the real estate impact on the coating market lag for about 1 year, because the hot real estate market in 2013 will make the demand for titanium dioxide in 2014 to usher in a peak.

Among the coating products, the construction coating consumes the most titanium dioxide, followed by automobiles, ships, railway vehicles and other transportation equipment. Thus, the consumption of building coatings directly affects the demand for titanium dioxide, and the consumption of building coatings and the real estate industry is very close. According to relevant statistics, the impact of the real estate industry on the construction coating market lags behind about 1 years, the development of the real estate industry can be used as a leading indicator of the demand for titanium dioxide. As an important indicator of China's economic development, real estate directly affects the demand for products related to the industrial chain. In addition, the time interval of China's commercial housing from contract sales to decoration is about 1 year. Therefore, the sales index of commercial housing can more accurately reflect the impact of the real estate industry on the market demand for titanium dioxide.

"2015-2020 China Titanium Dioxide Industry Market Demand Forecast and Investment Strategy Planning Analysis Report" shows that in 2012, due to the implementation of the real estate purchase and loan restriction policy, real estate sales slowed down. Statistics show that the sales volume of off-the-books real estate in 2012 was 8.5 trillion yuan, up 2.4% from the previous year and down 4.1% from the 6.5% growth rate in 2011. In 2013, the sales revenue of China's coating manufacturing industry was 341.6 billion yuan, with a sequential growth rate of 9.5%.